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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3594 |
Essay's paper body
Perhaps the sales force was not aware of the full range of services or customer knowledge.
The forth element is public relations. PR focuses on the public that have an interest in the activities of the organization. PR is low cost, provides credibility, and can be targeted. In the case of Ryan Air, press release can be used to inform its customers or even apologize to the public and its competitors...
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This might help to rebuild broken mutual relationships. Also press conference can be held. Media content analysis and press cuttings can be used to evaluate PR activity.
The fifth element is direct marketing. Direct marketing includes direct mail, telephone messages and internet is used to target individuals...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
Case Study on Japan Sales Force
Customer Relations Management
Customer Requirements Translated Into Products/Services
Customer force
Disscuss the importance of training and developing the sales force?
Public Relations in Marketing
Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction
Sales Force Automation
Sales Force Management
Selling and Sales Force Management Plan
Sales Force
Sales Force Effectiveness-Measures
Public Services
why water, healthcare and other services should stay public
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