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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1700 |
Essay's paper body
(Lake, 2008)
A marketing plan helps you define how you are going to interact with your customers and what marketing activities you will undertake to delight those same customers. The marketing plan pinpoints:
Who you are going to sell your product or service to
Who your competitors are
What position you are going to take in the market (For example, high quality/high price or low quality low price high volume)
What you are going to sell
Where you will distribute to
What volume of product you hope to sell - who is going to buy it, when etc
How much profit you think you are going to make
How you are going to promote your business
What price you are going to set
What level of service you are going to provide
But it is not only the finished product of a marketing plan that is valuable to a business...
Essay fragment
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The marketing plan pinpoints:
Who you are going to sell your product or service to
Who your competitors are
What position you are going to take in the market (For example, high quality/high price or low quality low price high volume)
What you are going to sell
Where you will distribute to
What volume of product you hope to sell - who is going to buy it, when etc
How much profit you think you are going to make
How you are going to promote your business
What price you are going to set
What level of service you are going to provide
But it is not only the finished product of a marketing plan that is valuable to a business...
Essay fragment
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