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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1791 |
Essay's paper body
The Freestyle is now a "Classic" and is the best selling athletic shoe of all
In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok® shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U...
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He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market.
By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. Reebok would introduce the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance...
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