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Topic: Business
Number of pages / Number of words: 7 / 1834
Essay's paper body

In the research article by Stockdale & Borovicka (2006), a case study of Lonely Planet which the travel publisher has established an online community where members feel a sense of belonging, a shared history and develop ongoing relationships.

By developing online communities, Lonely Planet has a constant flow of information, albeit unstructured and often effusive, and feedback...


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They develop and maintain a high level of loyalty from a substantial community membership that reinforces brand recognition. The opportunities to accumulate customer information and to build customer relationships are extensive. In essence, a business supported online community is an effective tool for Customer Relationship Management (CRM)...


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General points of the essay

A Case Study into the Non – Compliance of Travel Policy within the Corporate Environment A Marketing research study to determine the Analisys Of Lonely Planet CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Faith Community Hospital Case Study- Executive Summary Market Research Online Community online travel agency supply chain A Sense of Belonging Case Study Of New Research Lab Ethopian and Yemn a Shared History Case study Consumer Research Inc. Faith Community Hospital Evaluation (Let It Pour Case Study) on behalf of the voiceless: protecting vulnerable members of the community a comparison of offline and online travel companies Online Travel Industry

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