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More important than B2B marketing's relative size, however, is its role as a complex discipline integral to selling products or services to business, industrial, institutional, and government buyers. In past decades, innovative products, great engineering, or great salesmanship alone might have been enough to close a business sale...
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More important than B2B marketing's relative size, however, is its role as a complex discipline integral to selling products or services to business, industrial, institutional, and government buyers. In past decades, innovative products, great engineering, or great salesmanship alone might have been enough to close a business sale...
Essay fragment
General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
Case Title: The Clift Condominium - A Critical Evaluation of Strategic Planning and Marketing Techniques Used in Marketing a Condominium Project in Central Business District.
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