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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1212 |
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Not long ago, the quintessential Cadillac was a bloated, baroque Sedan de Ville, but with dealers selling trim European-style sedans, fancy pickups and, soon, luxury roadsters, what image does the Cadillac name conjure up today" (Cobb, 2002)?
Some of the most interesting implications perceived for marketers are cost and price as well as different feature offerings in vehicles...
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Cobb gives us an example, "The other force behind the trend is enduring overcapacity -- auto plants around the world can produce 20 million more vehicles this year than consumers are likely to buy. This increases competition in the market's hot spots -- like $20,000 family sedans, $30,000 midsize ''near luxury'' cars or $40,000 sport utilities...
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