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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 316 |
Essay's paper body
Washington Mutual (WAMU) has focus its marketing strategy using the marketing mix. Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services and WAMU is one of them. Its marketing tools are focused into the four P's of marketing: product, price, promotion, and place...
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Washington Mutual (WAMU) has focus its marketing strategy using the marketing mix. Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services and WAMU is one of them. Its marketing tools are focused into the four P's of marketing: product, price, promotion, and place...
Essay fragment
General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
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