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Business
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| Number of pages / Number of words: |
6 / 1452 |
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Research undertaken by companies such as MINTEL is usually very expensive but extremely useful, as it gives the company a good insight of the market as figures and facts are kept up to date.
A drawback of using secondary research can be found as the data is not tailor made to own needs, hence the information may not be enough for the company to produce an accurate marketing strategy...
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Information can be gathered by carrying out surveys, questionnaire, telephone interviews etc?
Companies such as Walkers usually produce regular surveys of customer satisfaction as an important way of measuring the quality of customer service.
Walkers would use primary research extensively in new product development, to determine what segment is maximising the consumption of the product, as well as analysing the position of the company within the market sector, when benchmarked with the competitors...
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