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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 951 |
Essay's paper body
Distribution channels, market coverage, specific channel members, inventory management, order processing and transportation. The physical surroundings associated with service encounters can make all the difference in the success of a business.
Promotion
Promotion is the last of the four P's but is non-the less important than the others...
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When promoting a product or service some of the factors to consider would include
MKT 3
strategy, advertising, personal selling and sales force, public relations and publicity and marketing communications budget. Promotion is a huge part of where the flashy billboards and the annoying jingles that we hear so often...
Essay fragment
General points of the essay
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Is Maritime Transportation losing out its competitive advantage over other modes of transportation like air and road transportation?
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