Buy custom Markething research of Coca Cola
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1187 |
Essay's paper body
An organisation wanting to gauge the reaction to be a proposed new advertising idea would not be able to find the answer from existing research sources and would therefore have to carry out some primary research.
Primary research
Primary research is carried out to answer questions that are beyond the scope of the secondary research currently available...
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A variety of methods are available to a marketing manager considering doing some primary marketing research.
Surveys
The coca cola company use surveys as a primary research method. They use questionnaires to collect data by face-to-face interviews, using the post, email or internet. They use to obtain data about what kind of flavours they prefer, awareness, motivations and lifestyle...
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General points of the essay
Advertising of coca-cola
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Markething research of Coca Cola
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