Buy custom Marketers frequently adapt and change the well established marketing theoties and models
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1232 |
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Moreover the consumer is becoming more technologically savvy and increasingly able to acquire quality products in the web - providing that a quality product is the one that meets the customer requirements (EN ISO 9001:2000). Therefore it is expected soon a considerable segment of the market to get over the "brand" and search on-line for the innovative product...
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The end user spends 1/3 of the price to channel activities that is the distributors and the whole reseller network management. The e-commerce reduces these costs by eliminating the sales function and creating more competition for suppliers. Furthermore due to the improved communication between users, channels and manufacturers less inefficiencies occur as manufacturers are occupied only with the desired product, avoiding the safety stock while order status and entailing misunderstandings are directly accessible by the consumer...
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