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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2255 |
Essay's paper body
One interviewee briefly pointed out the welds of Protech products, describing them as superior to other weld seen in the market. Superior welds are linked to superior products, which implies superior work trucks and ultimately suggests this person has a superior business.
Because Protech has established excellent brand recognition within the trucking industry, having upscale accessories on your truck shows others that you have been successful and have the means to purchase elite products...
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Customization with expensive, high-end, quality products allows these consumers to stand out from others. Knowledgeable drivers recognize these attributes and connect them to you and your business. These solid connections lead their potential customers to believe that your business is successful. When Protech customers stand out by having individualized trucks among other truckers, it gives them a sense of belonging and a reputation, which is an extremely powerful value...
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