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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2490 |
Essay's paper body
2003).
Marketers must be careful not to overgeneralize about ethnic groups. To survive in a country, they should show their respect to local culture. That is the reason why McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. It also does not offer any beef or pork items in India with mainly the freshest chicken, fish and vegetable products can be found from the menu (Annual Report of McDonald’s Corporation 2006)...
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That is the reason why McDonald's India has developed a special menu with vegetarian selections to suit Indian tastes and preferences. It also does not offer any beef or pork items in India with mainly the freshest chicken, fish and vegetable products can be found from the menu (Annual Report of McDonald’s Corporation 2006)...
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