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Topic: Business
Number of pages / Number of words: 5 / 1183
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You are currently working as an employee, and you have an idea for a new product or service. The product could be anything -- a new way to package ketchup in a grocery store, or dry granules that you can use to "wash" your car without water, or a very cute stuffed animal. How do you find out if anyone wants or needs your ketchup package, your car granules or your stuffed animals?

Short of manufacturing the new product and selling it to see how many people buy, there really are only two ways to answer marketing questions ahead of time...


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How do you find out if anyone wants or needs your ketchup package, your car granules or your stuffed animals?

Short of manufacturing the new product and selling it to see how many people buy, there really are only two ways to answer marketing questions ahead of time. You can find out directly or indirectly...


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General points of the essay

Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process New product idea product idea Process vs Product New Product Process Right Process, Right Product Examining The Impact Of Product Attributes On Perception Towards Brand Product Product and Service Design Pepsi About Product Process Matrix Product Process Matrix Reasons for a change in an Organisations Product or Service New Watch Product Development Process Process and product innovations of Toyota The 4 Market Position and an example of a product EXPERIAN – Entering a new market with a new product

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