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Business
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6 / 1440 |
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250000 inhabitants). Thirty families were subsequently chosen for qualitative interviews. The aim of this procedure was to recruit informants representative of Danish families in terms of socioeconomic background and environmentally oriented consumption habits.†(Gronhoj 2006). This method is seen as a valid way to sample to population and correctly reflect the views and perspectives of the population as a whole...
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This method is seen as a valid way to sample to population and correctly reflect the views and perspectives of the population as a whole. This strategy is similar to one which Miles and Huberman (1994) described, being “random purpose full samplingâ€, which adds credibility to a sample when the potential sample is very large...
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