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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 459 |
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Finally, the findings, implications and recommendations are provided in a format that allows the information to be used for management decision making and to be acted upon directly. It should be emphasized that marketing research is conducted to assist management in decision making and is not: a means or an end in itself...
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The next section elaborates on this definition by classifying different types of marketing research.[3]
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