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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1264 |
Essay's paper body
The second step was to estimate the market potential of Toshiba PDAs.
The underlying assumption for this paper is that an industry survey of potential users would provide the best measure of demand.
There are a number of things this Report does not attempt to address or accomplish.
Among these are:
1...
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This Report was not designed to determine market potential based on industry marketing expenditure or the specific business and marketing techniques necessary for operating an ongoing PDA manufacturing business concern. Kotler suggests that market potential is a function of market demand and marketing expenditure (Kotler 2001, p...
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