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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1236 |
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It is also necessary in the development of new products to help select the most profitable choice. One author states that a key issue for new software product development is creating links between customer needs and the product design specifications (Kekre et al, 1995). To analyze customers, aspects such as demographics, buying motivation, and expectations are studied...
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To analyze customers, aspects such as demographics, buying motivation, and expectations are studied. Besides basing behavior on software only, customers also look at the network externalities from software packages, such as manuals, add-ons, and training courses, to make purchase decisions (Shurmer, 1993)...
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