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Topic: Business
Number of pages / Number of words: 7 / 1813
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Managing these core process effectively means creating a marketing network in which the company works closely with all parties in the production and distribution form chin, from suppliers of raw material to retail distributors.

Holistic marketing orientation also helps capturing customer value. The holistic marketing frame work is designed to address three key management questions such as value exploration, value creation, value delivery...


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The holistic marketing frame work is designed to address three key management questions such as value exploration, value creation, value delivery.

The aim of market oriented strategy planning is to shape the company’s business and product so that they yield target profits and growth. Strategy planning takes place at four levels corporate, division, business unit and product...


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