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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 941 |
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Currently, Marriott claims less than 1% market share in the hotel industry outside the U.S.; however, with an established brand name, Marriott will be able to leverage its expertise in managing hotels and providing top quality services, in appealing to Asian property owners. A strong presence in the upcoming Olympic Games in Beijing in 2008 would undoubtedly help to propel Marriott’s initial penetration in the untapped Asian market...
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A strong presence in the upcoming Olympic Games in Beijing in 2008 would undoubtedly help to propel Marriott’s initial penetration in the untapped Asian market.
The primary financing for expansion into China should come from the spin off of the Synthetic Fuels division of Marriott. This part of the business does not share any resource synergies with the rest of the business dynamic and does not fulfill the scheme of the BCG matrix...
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