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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
7 / 1686 |
Essay's paper body
Advertising campaigns
In 1997, when Manix contacted its advertising agency, the market’s environment was:
- a terrible context of uncertainty,
- an negative picture of the condom from the outset,
- an act of obliged purchase,
- numerous taboos,
- a price considered to be too high,
- restrictive norms,
- a slackening about preventive behaviours,
- a disengagement of the government,
- an advertising communication subjected to a visa from the AFSSAPS (or the FHPSA in English -- the French Health Products Safety Agency)...
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First, because Manix; working on a small market; has a tight budget. But also because any communications about the male condoms, still considered by the French law as a drug, is subjected to the approval of the French Health Products Safety Agency. Result: a visa number is required before any advertising communication… what generally takes three months on average...
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