Buy custom Managing the total marketing effort
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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2707 |
Essay's paper body
By leveraging the expansive reach of the Internet and multiple bottling plants, Pepsi can serve both domestic and international customers.
- The total targeted population is 234,225,000 potential costumers.
Demographic
- There is almost equal ratio between male and female children.
- Ages 6-12, estimated at 30 million...
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Pepsi seeks to fulfill the following benefits that are important to its customers:
- Healthy Ingredients. Flavored milk should include calcium, protein, vitamin D, vitamin A, vitamin B12, potassium, phosphorus, riboflavin and niacin (wisdairy.com).
- Various Flavors. Chocolate and Strawberry would be the obvious choices, however, offering different tastes for different desires would be important...
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