Buy custom Managing Strategic Change Aegon
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3844 |
Essay's paper body
Leading to the initiation of strategic drift and culminating in a radical change or demise
of the organisation.
Thompson (2005) Intel Corporation were put under extremely high competitive pressure
in the 1990's due to the cost advantage held by the Japanese competitors in the production of
memory chips...
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During this period memory chips accounted for 70% of revenues. Intel soon
realised that it was unable to meet the Japanese in the ensuing price war and decided to
change its strategy to one that allowed the organisation better growth, thus avoiding the
Icarus Paradox, Intel Corporations change cam at the most appropriate moment during
strategic drift, to avoid the needed transformational change and possible demise, instead
becoming more profitable, as the organisation responded to the environments external and
internal stimulus...
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General points of the essay
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