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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 887 |
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Image and market characteristic research are considered primary data because the market research had to be done in order to generate the characteristics of the market itself. The managers will use this data to determine the characteristics of the areas where their new outlets will be, so they can begin an image or brand campaign to attract the largest customer base they can, from different ages groups and financial classes, to name a few...
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Objective space, subjective space, and ideals are the methods to use when attempting to find the overall answer to marketing questions when starting up a new project.
In order to meet customer satisfaction and be able to determine what the strengths and weaknesses are for CoffeeTime in India, where there is already competition, programs need to be developed that are results oriented...
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General points of the essay
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