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| Topic: |
Business
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| Number of pages / Number of words: |
31 / 8597 |
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[European Foundation for the Improvement of Living and Working Conditions, 2005].
For this reason the business environment in the telecommunication industry can be characterized as turbulent, complex and hypercompetitive and for MNCs it is necessary to gain and sustain competitive advantages in the international playing field...
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The task of the manager is to make a choice between alternatives and this in a possibly rational manner. Although rational, managerial decisions consist of a wide variety of heuristic strategies, ranging from careful and reasoned examination of alternatives to simple and fast “rules of thumbâ€. [Simon, 1978] made the point that managers are “bounded rationalâ€...
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