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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 3 / 678 | 
                
    
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For example in the late '90s when Charles Schwab left the brokerage firm he had founded in the '50s, the firm's shares plummeted on the stock exchange. This is because such changes are deemed to be bad for the future of the company especially when the successor doesn't have the business pedigree of the departing incumbent...
        
        
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This may result in either an increase or decrease of firm value even before the offer is rejected or approved by shareholders of the target company.
For example, when Oracle made a take over bid for PeopleSoft around 2003, Oracle's value plummeted as the market viewed it to be overpaying for the small software maker while Peoplesoft's value rocketed as the price was viewed as a huge premium on its intrinsic value...
        
        
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