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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1391 |
Essay's paper body
Thus, given Belle Couleur?¦s undifferentiated product and the existence of differentiated products of competing brands, it would not be wise to introduce a line of hair colorants that do not appeal to the target market.
Belle Couleur, a new and unfamiliar brand, will also incur extremely high marketing and advertising expenses if it launches its product in the Dutch market...
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In general, any efforts of market introduction of a new brand, creation of brand recognition and eventually establishing brand preferences are costly. But Belle Couleur will take a heavier hit firstly because advertising costs have increased by 60% for all brands in the hair colorant market in the recent years...
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