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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 795 |
Essay's paper body
However, their shadow on the wall is dancing like crazy to the music of their choice. The idea of this advertising gimmick is to show that a phone with music capabilities makes an individual feel as if they are free to be themselves.
Another example of these metaphors in advertising is the recent Red Bull commercials...
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They show individuals drinking a can of Red Bull. Then the individual turns into a bird. Then the commercial says, "Red Bull gives you wings." What does this mean? How did the advertisement agency come to this conclusion? One can only imagine that the agency's representatives were asking the question "what does Red Bull make you feel like" when they came up with this slogan...
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General points of the essay
Management Tools and Techniques
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