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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1967 |
Essay's paper body
In 1993, Continental purchased over 90 new Boeing aircraft which included 737's, 757's, 767's and 777's with the investment made into Continental Airlines by Air Canada and Air Partners. In addition, Continental President and CEO Gordon Bethune recognized one of his most valuable resources was his employees...
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He initiated the "Fly To Win, Fund The Future, Make Reliability and Working Together" program. This program is designed to improve on departure and arrival time of his aircraft, improve baggage handling, customer service and improve employee moral through employee incentive program. This program was very successful; it brought the airline carrier out of the red and allowed the carrier to make record breaking profits...
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General points of the essay
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Organizational change at Continental AG
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