Buy custom Management Strategies On Mcdonald'S Corporation
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 879 |
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One is to create a fixed brand image to be used everywhere without exception. The other is to change the meaning of the brand in every market. Like McDonalds doesn't believe in a strong fixed positioning. McDonalds take different meanings in different countries. It serves different versions even in different places within each country...
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McDonalds take different meanings in different countries. It serves different versions even in different places within each country. McDonald is a glocal brand which is available globally but marketed locally. Even though customers are aware that it is a global brand but when companies make it a glocal brand, the customer feel close and develops a sense of belongingness, and it is this, rather than its universal availability, that enhances its equity...
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