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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 539 |
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Decisions are made as to the industries in which the company wants to compete. A portfolio of businesses i., often selected to achieve synergies among the business units.
The second level in the hierarchy is business strategies, which are usually developed by the general manager of a business unit. These strategies are reviewed and approved or rejected by the chief executive...
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These strategies are reviewed and approved or rejected by the chief executive. The aim of the business strategy is to gain a competitive advantage in a particular area of product line.
On the third hierarchical level, functional strategies (or policies) are developed. These strategies are devised for departments or other organizational units, such, as finance, production, marketing, service, and personnel...
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Major kinds of Strategies and Policies
Why are strategic decisions different from other kinds of decisions? How? Why?
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