Buy custom Maggi Brand in India
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3592 |
Essay's paper body
What are the strategies adopted by NIL in repositioning Maggi noodles among the consumers?
4. What are the strategies adopted by NIL to fight the competition from the competitors?
5. What are the issues involved in the brand extensions?
Analysis:
1. The Brand, its Positioning and Equity
NIL was first company to launch noodles in the Indian market in the early 1980's...
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The Brand, its Positioning and Equity
NIL was first company to launch noodles in the Indian market in the early 1980's. Nestle wanted to explore the potential for such an instant food among the Indian market. It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 50% market share in this segment which is valued at around 250 crores...
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