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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 417 |
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These variables influence the type of products, ideas and services a person may want or need. Marketers can take advantage of or avoid certain demographics and even predict trends before they happen. Eg. Australia’s aging population, baby boomers in particular.
References
Pride, Elliott, Rundle-Thiele, Waller, Paladino, Ferrell 2006, Marketing: core concepts and applications, John Wiley & Sons, Milton...
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Competitive forces: Organisations almost always have competitors. The number of competitors in a market can affect companies marketing activities. Major competitors should be observed as careful monitoring can help a company develop competitive advantages and also fine tune marketing strategies. Eg. Price wars between Jetstar and Virgin Blue...
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Macroenvironments Summary
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