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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3314 |
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A company's marketing environment consists of persons and factors outside the marketing activity which may affect the marketing strategies. The marketing environment is made up of two parts: The Microenvironment and The Macro environment.
Microenvironment consists of the forces which help the organisation to serve its customers in a better way...
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The organisation usually has some control over these factors. Microenvironment consists of various departments of the organisation itself, competitors, marketing intermediaries, customers and publics (Kotler, Brown, Adam, Burton, & Armstrong, 2007, p.163)
The components of the micro environment work in an external environment which forms the opportunities and threats for the organisation or any particular industry...
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