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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 335 |
Essay's paper body
Marks & Spencer has formulated a new brand concept, ?Your M&S', which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence...
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Marks & Spencer has formulated a new brand concept, ?Your M&S', which will be used across advertising and in stores from September. According to the company, its core brand is trusted, but seen as middle-class and boring, while its sub-brands are seen as over-diversified and show a lack of confidence...
Essay fragment
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