Buy custom M&M
Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
13 / 3592 |
Essay's paper body
See Appendices 4-6 for detailed research findings.
Figure 1.1
Implications for customised M&M’s
- Occasions prompt consumers to consider and purchase customised M&M’s
- M&M’s would be unable to move into the luxury market and would be best to remain in the existing market of providing a known, consistent taste
- Varied distribution points should be considered for this new product
Corporate Market
Focus group and survey data indicates that the corporate segment had somewhat polarised opinions with respect to customised M&M’s...
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Companies with an informal image displayed a somewhat positive predisposition towards customised M&M’s, whereas more prestigious organisations reflected negative product predisposition due to a preference towards higher quality corporate gifts.
For all companies, customised M&M’s were considered inferior to other personalised products because they are consumed immediately, unlike pens or mugs...
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