Buy custom Loyalty Programs In Indian Telecom Industry
Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
8 / 2191 |
Essay's paper body
Predicted customer profitability and the predicted relationship life span of the customer are the primary factors for the analysis. Maximum lifetime profit for minimum investment is what is sought via CLTV analysis. The costs of acquiring and keeping a customer must be evaluated by the stream of profits the customer is expected to bring...
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Maximum lifetime profit for minimum investment is what is sought via CLTV analysis. The costs of acquiring and keeping a customer must be evaluated by the stream of profits the customer is expected to bring.
On a very basic level, the formula for calculating CLTV for a particular customer is
Estimated Average Lifetime Value = (Avg...
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General points of the essay
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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