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For example, some try to differentiate themselves with allocated seating, while others operate more than one aircraft type, still others will have relatively high operating costs but lower fares.

Since both Jet Blue and Southwest airlines use cost leadership and focus business strategies, to compete with Southwest airline Jet blue also use product differentiation business strategies...

In markets where they compete closely, Jet Blue tends to have more flights, and many more nonstop flights than Southwest. Nonstop flights, even for long haul trips, are a key point of differentiation from Southwest in favor of Jet Blue.

Jet Blue offers a meaningfully different experience, not only from the majors, but

importantly also from Southwest, by providing leather seats and satellite TV for every passenger...

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