Buy custom Loctite Corporation
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1987 |
Essay's paper body
Thus Loctite would be focusing on its customer based on their needs increasing the purchase volume and avoid the product line cannibalization.
Further, based on the Pricing Strategy, discussed ahead in the case we can avoid the design engineers and purchasing staff from getting involved in the buying decision...
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Plant and Production engineers can make the purchase decision about the dispensing equipment independently up to the cost of $250 making them our target audience. This helps in maintaining the differences in decision making process with other dispensers.
Recognizable differences between Bond-A-Matic and other dispensers in price, adhesives to be used with and precision makes it attractive for different customers of Loctite which loops in with the its Strategic objective of expanding new customer base...
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