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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 507 |
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1. Growth trends and price sensitivity
A sporting goods market on the order of 55-80 billion RMB was anticipated by 2008, more than half (a predicted 47 billion RMB) expected to originate in second- and third-tier cities, due to Li Ning??s dominant position in those cities, we aims to focus on young people who are active in sports from 14-34; in Mega and first-tier cities, since middle and high school students who ask for money from their parents are not quite as price sensitive, while university students are value conscious due to limited budget, they can be segmented...
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1. Growth trends and price sensitivity
A sporting goods market on the order of 55-80 billion RMB was anticipated by 2008, more than half (a predicted 47 billion RMB) expected to originate in second- and third-tier cities, due to Li Ning??s dominant position in those cities, we aims to focus on young people who are active in sports from 14-34; in Mega and first-tier cities, since middle and high school students who ask for money from their parents are not quite as price sensitive, while university students are value conscious due to limited budget, they can be segmented...
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