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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1160 |
Essay's paper body
Gain market share in Mega and first tier cities in China.
2. Reinforce brand awareness through 2008 Olympic Game
3. Become one of the strongest international brands in Chinese consumers?¦ eyes.
Threat
1. Competition from strong multinational brands and local brands
2. Competition from Nike and Adidas in second and third tier cities...
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Competition from Nike and Adidas in second and third tier cities. They are expanding distribution channel across China aggressively. (exhibit 1)
3.0 Marketing Strategy
3.1 Market objectives:
Become number one company in the China sports wear market by increasing market share to 20% in 3 years and gaining sale revenue of 11billion RMB in 2008 (exhibit 2)
2...
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