Buy custom Lexus promotional plan
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1254 |
Essay's paper body
Advertising should play the biggest role in promoting this SUV. Everything from creative television ad campaigns to print advertisements that will effectively reach our consumer needs to be fully utilized in order to successfully market the 400h
Public relations (25%):
Having a good public image is very important in gaining consumer interests...
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Good publicity is good for the company's reputation. People want to deal with those whom they can trust. Toyota set a standard in luxury when they first introduced the Lexus brand to the automotive market. Targeting our market by strategically placing press releases in certain newspapers will catch potential customers eyes...
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