Buy custom Levi's Dockers Marketing
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1823 |
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So Dokers brand was born to satisfy those buyers with a new product, which utilized the comfort and casual feel of cotton; The response from consumers was so good that it made Dokers become a billion-dollar brand by 1993.
Subsequently young consumer took distance from Dokers jeans because they started to see them like “their fathers woreâ€, so Levi’s developed new advertising campaigns and introduced new Dokers sub-brands...
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Moreover, managers wanted to keep in mind of people the connection between Dokers and Levi’s brands - consumers had to know that a Dokers pant was produced by Levi’s and that they had the same features, the same quality.
In the summer of 1993 Levi’s unveiled its Dokers Authentics brand, in the hope of attracting a younger and more style-conscious type of customer...
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