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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5419 |
Essay's paper body
LS&CO believes strongly in empathetic marketing, responding to a wide range of customers, and giving back to both merchant and philanthropist communities. The company's philosophy centers around four core values that form the foundation: empathy, walking in other people's shoes and paying attention to happenings in the world; originality, being authentic and innovative; integrity, doing the right thing; and courage, standing up for what they believe in...
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These four values define who the company is, sets them apart from competition, underlie the company's business strategies and behavior, and inspire visions for the future.
LS&CO manage their company the same as they do their individual brands. The Levi's brand is built from: learning from mistakes, commitment to excellence, dedication to goals and customer needs, and the ability and willingness to change...
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Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
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