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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3729 |
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"The formation of this new company, Beckman Coulter, from two of the industry's most recognized and respected names not only creates a powerful presence in diagnostics, but also strengthens our life sciences business," said Louis T. Rosso, Beckman's chairman and CEO (Beckman Coulter Inc, 2004). The advantage of the merger was that the individual firms sold different products to the same customers...
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Rosso, Beckman's chairman and CEO (Beckman Coulter Inc, 2004). The advantage of the merger was that the individual firms sold different products to the same customers. Their combined product offering would allow hospitals to purchase more than 75% of their products from the same source. From the merger Beckman expected Coulter to increase sales among the managed care firms while Beckman's expertise in fiscal restraint would increase Coulter's profitability...
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