Buy custom Legal constraints regarding the usage of customer data. What is an "opt-in"?
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1180 |
Essay's paper body
There are substantial differences between the US and the EU. The US prefers to give businesses a maximum of freedom within the constraints of existing business law. For the most part, the US relies on an "opt-out" philosophy of privacy, where the matter is regulated by the US CAN Spam Act. It is essentially an "opt-out" law, whereby recipients must reply to emails in order to unsubscribe from handling of their data for commercial purposes and allowing consumers the right to request that their data be excluded from sales to third parties...
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It is essentially an "opt-out" law, whereby recipients must reply to emails in order to unsubscribe from handling of their data for commercial purposes and allowing consumers the right to request that their data be excluded from sales to third parties. The EU Privacy Directive specifies that individuals should have to "opt-in", that is give consent, before they can be sent commercial emails...
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General points of the essay
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