Buy custom Lee Iacocca's Legacy
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Topic: |
Business
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Number of pages / Number of words: |
6 / 1666 |
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He leveraged his knowledge of the auto industry and its key players to build a new team at Chrysler. Iacocca hired personnel at Ford, GM and Volkswagen to revamp the marketing, engineering and dealer-relationship divisions. He also made some radical executive decisions such as bringing the head of the labor union onto the board of directors...
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He also made some radical executive decisions such as bringing the head of the labor union onto the board of directors. His actions, while unorthodox, produced results quickly. Most notably, Iacocca relied on his influential powers to convince Congress to provide financial support when Chrysler was on the brink of bankruptcy...
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General points of the essay
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