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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1178 |
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A vision helps clarify the direction in which an organization needs to move". The vision functions in many different ways: it helps spark motivation; it helps keep all the projects and changes aligned, it provides a filter to evaluate how the organization is doing, and it provides a rationale for the changes the organization will have to weather...
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"A useful rule of thumb: if you can't communicate the vision to someone in five minutes or less and get a reaction that signifies both understanding and interest, you are not yet done with this phase of the transformation process".
4) COMMUNICATE THE VISION
Kotter suggests the leadership should estimate how much communication of the vision is needed, and then multiply that effort by a factor of ten...
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