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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1070 |
Essay's paper body
Louis stores but one was losing money
?I Chicago stores as a group were nor profitable either
?I Decision to switch from a specialty store retailing strategy to one of selling pasta and sauces in supermarkets
?I Tom skills and past experience were in retailing
?I He and the management team knew little about selling to the supermarket retailers
?I Due to the perishability of fresh pasta, the only realistic way to gain meaning full sales volumes in supermarkets was to invest in the new gas-flushed packaging technology, which Contadina employed...
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I believe that Pasta Perfect did not do a thorough market research. They did not know their audience.
In the past these specialty stores catered to upscale urban and suburban adults who sought convenient, yet nutritious and tasty meals. During the early 1980?¦s people started paying closer attention to health, exercise and nutrition which changed pasta?¦s image to a healthy gourmet food...
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General points of the essay
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