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By implementing a new organizational strategy and creating a customer and teamed based culture, Bob Lutz, the president of Chrysler during the early 1990s, was able to keep Chrysler from imminent bankruptcy.

Bob Lutz created a culture that revolved around innovation and customer satisfaction. During the final four years of Bob’s cultural reformation, 4,600 new ideas were solicited from suppliers...

Of the 4,600 suggested ideas, 60% were used, saving Chrysler over $235 million (Zatz, 1994). He formed teams for every aspect of the company’s projects. Each step in development was strategically planned prior to construction. Each team communicated and understood its direction and goals. This focus saved the company from the high costs of unpredicted problems...

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A lobbying strategy for a community-based human services organization Cerberus/Chrysler Merger Chrysler - Acquisition Chrysler and the economy Chrysler, GM Ford Creating and Maintaining a Healthy Organizational Culture Daimler Chrysler and GM daimler chrysler Leadership Research Paper Managing Across The Organization organizational culture at chrysler The Chrysler Case The Daimler-Chrysler Merger Chrysler Daimler Chrysler (Case Study) - Potential Obstacles, Differentiation Strategy High Pay The role and responsibilities of both leaders and managers in creating and maintaining a healthy organizational culture has differences and similarities, both a leader and a manager have the same goal to have a healthy organization but the approac...

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